Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/113363
Title: | Study of Urban Child s Influence on Family Purchase Decisions in Pune |
Researcher: | Sharma Adya |
Guide(s): | Sonwaney Vandana |
Keywords: | family purchase decisions reverse socialization |
University: | Symbiosis International University |
Completed Date: | 10/07/2012 |
Abstract: | newlineChildren were not an important market segment for a long time. The interest of the marketers newlinewas restricted in knowing and understanding how children learnt consumer skills, acquired newlinemarket knowledge and become consumers when newlinethey grow up. This led to the development of newlineConsumer Socialization or the process by which children acquire skills and knowledge to newlinebecome consumers. |
Pagination: | |
URI: | http://hdl.handle.net/10603/113363 |
Appears in Departments: | Faculty of Management |
Files in This Item:
File | Description | Size | Format | |
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acknowledgement.pdf | Attached File | 81.9 kB | Adobe PDF | View/Open |
appendix.pdf | 382.68 kB | Adobe PDF | View/Open | |
certificate.pdf | 104.91 kB | Adobe PDF | View/Open | |
chapter 1.pdf | 400.12 kB | Adobe PDF | View/Open | |
chapter 2.pdf | 828.24 kB | Adobe PDF | View/Open | |
chapter 3.pdf | 734.46 kB | Adobe PDF | View/Open | |
chapter 4.pdf | 443.22 kB | Adobe PDF | View/Open | |
chapter 5.pdf | 667.38 kB | Adobe PDF | View/Open | |
chapter 6.pdf | 321.78 kB | Adobe PDF | View/Open | |
executive summary.pdf | 268.73 kB | Adobe PDF | View/Open | |
paper in ijmbc.pdf | 316.55 kB | Adobe PDF | View/Open | |
paper in procedia.pdf | 329.93 kB | Adobe PDF | View/Open | |
parer in ijbex.pdf | 143.64 kB | Adobe PDF | View/Open | |
references.pdf | 297.48 kB | Adobe PDF | View/Open | |
title.pdf | 338.32 kB | Adobe PDF | View/Open |
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