1. Shodhganga@INFLIBNET
  2. Sri Ramachandra Institute of Higher Education and Research
  3. College of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/113336
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DC FieldValueLanguage
dc.coverage.spatialSERVICES MARKETING
dc.date.accessioned2016-10-17T04:25:43Z-
dc.date.available2016-10-17T04:25:43Z-
dc.identifier.urihttp://hdl.handle.net/10603/113336-
dc.description.abstractThe study focuses on the patients point of view with regard to choosing a health care provider. Patients needs and expectations have to be clearly understood by the hospitals in direction to meet the health care requirements of the patient There search was conducted and a systematic analysis was done in direction to identify as to why a patient chooses a particular health care provider. Corporate hospitals located in Chennai were identified for the study Data was collected from patients who were hospitalized to receive inpatient care 600 patients were involved in the study newline
dc.format.extent1 278
dc.languageEnglish
dc.relation
dc.rightsself
dc.titleCONSUMER BEHAVIOUR PROCESS AN EMPIRICAL STUDY WITH REFERENCE TO PATIENTS OF CORPORATE HOSPITALS IN CHENNAI
dc.title.alternative
dc.creator.researcherSHARANYA, P
dc.subject.keywordDecision process
dc.subject.keywordDeterminants of behaviour
dc.subject.keywordHealth care providers
dc.subject.keywordPost purchase decision
dc.subject.keywordPost purchase determinants
dc.description.noteSummary P.240 264 Reference P.265 278
dc.contributor.guideSHEELA RANI S
dc.publisher.placeChennai
dc.publisher.universitySri Ramachandra University
dc.publisher.institutionCollege of Management
dc.date.registered02/01/2012
dc.date.completed28/09/2016
dc.date.awarded28/09/2016
dc.format.dimensions25cms
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:College of Management

Files in This Item:
File Description SizeFormat 
10. chapter 4.pdfAttached File1.8 MBAdobe PDFView/Open
11. chapter 5.pdf1.8 MBAdobe PDFView/Open
12. annexure.pdf2.12 MBAdobe PDFView/Open
13. references.pdf157.12 kBAdobe PDFView/Open
14. publications.pdf11.06 MBAdobe PDFView/Open
1.title.pdf72.55 kBAdobe PDFView/Open
2. certificate.pdf1.74 MBAdobe PDFView/Open
3. contents.pdf158.92 kBAdobe PDFView/Open
4. list of tables.pdf159.45 kBAdobe PDFView/Open
5. list of figures.pdf159.42 kBAdobe PDFView/Open
6. acknowledgements.pdf158.89 kBAdobe PDFView/Open
7. chapter 1.pdf475.78 kBAdobe PDFView/Open
8. chapter 2.pdf329.31 kBAdobe PDFView/Open
9. chapter 3.pdf348.17 kBAdobe PDFView/Open
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