Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/112762
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2016-10-14T11:01:02Z | - |
| dc.date.available | 2016-10-14T11:01:02Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/112762 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | xiii, 217p. | |
| dc.language | English | |
| dc.relation | No. of references 64 | |
| dc.rights | university | |
| dc.title | Impact of television advertisements of consumer durables in Nagappattinam District | |
| dc.title.alternative | - | |
| dc.creator.researcher | Mathivanan, M | |
| dc.subject.keyword | Impact, Television, Durables, Brand Loyalty, Geographic | |
| dc.description.note | Bibliography p. 201-206, Appendix p. 207-217 | |
| dc.contributor.guide | Tamilarasan, M | |
| dc.publisher.place | Tiruchirappalli | |
| dc.publisher.university | Bharathidasan University | |
| dc.publisher.institution | Department of Commerce and Financial Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2009 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce and Financial Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 44.16 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 35.25 kB | Adobe PDF | View/Open | |
| 03_declarations.pdf | 28.21 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 86.04 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 35.46 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 429.89 kB | Adobe PDF | View/Open | |
| 07_list of diagrams.pdf | 54.26 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 38.4 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 991.61 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 625.81 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 2.79 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 3.4 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 2.5 MB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 758.21 kB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 381.47 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 150.71 kB | Adobe PDF | View/Open | |
| 17_appendix.pdf | 297.2 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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