1. Shodhganga@INFLIBNET
  2. Bharathidasan University
  3. Department of Commerce and Financial Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/112762
Title: Impact of television advertisements of consumer durables in Nagappattinam District
Researcher: Mathivanan, M
Guide(s): Tamilarasan, M
Keywords: Impact, Television, Durables, Brand Loyalty, Geographic
University: Bharathidasan University
Completed Date: 2009
Abstract: Abstract not available newline newline
Pagination: xiii, 217p.
URI: http://hdl.handle.net/10603/112762
Appears in Departments:Department of Commerce and Financial Studies

Files in This Item:
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01_title.pdfAttached File44.16 kBAdobe PDFView/Open
02_certificate.pdf35.25 kBAdobe PDFView/Open
03_declarations.pdf28.21 kBAdobe PDFView/Open
04_acknowledgements.pdf86.04 kBAdobe PDFView/Open
05_list of tables.pdf35.46 kBAdobe PDFView/Open
06_list of tables.pdf429.89 kBAdobe PDFView/Open
07_list of diagrams.pdf54.26 kBAdobe PDFView/Open
08_list of abbreviations.pdf38.4 kBAdobe PDFView/Open
09_chapter 1.pdf991.61 kBAdobe PDFView/Open
10_chapter 2.pdf625.81 kBAdobe PDFView/Open
11_chapter 3.pdf2.79 MBAdobe PDFView/Open
12_chapter 4.pdf3.4 MBAdobe PDFView/Open
13_chapter 5.pdf2.5 MBAdobe PDFView/Open
14_chapter 6.pdf758.21 kBAdobe PDFView/Open
15_chapter 7.pdf381.47 kBAdobe PDFView/Open
16_bibliography.pdf150.71 kBAdobe PDFView/Open
17_appendix.pdf297.2 kBAdobe PDFView/Open
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