Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/112760
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2016-10-14T11:01:00Z | - |
| dc.date.available | 2016-10-14T11:01:00Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/112760 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | 303p., xv | |
| dc.language | English | |
| dc.relation | No. of references 222 | |
| dc.rights | university | |
| dc.title | A study on the marketing mix of life insurance companies in Tiruchirappalli District | |
| dc.title.alternative | - | |
| dc.creator.researcher | Lilly Rosari, S | |
| dc.subject.keyword | Marketing, Interpretation, Decision Maker, Cross Tabulation, Wilks Lambda | |
| dc.description.note | Bibliography p. i-xv | |
| dc.contributor.guide | Francis Gnanasekar, I | |
| dc.publisher.place | Tiruchirappalli | |
| dc.publisher.university | Bharathidasan University | |
| dc.publisher.institution | Department of Commerce and Financial Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2009 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce and Financial Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 415.41 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 46.38 kB | Adobe PDF | View/Open | |
| 03_acknowledgements.pdf | 123.84 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 37.18 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 268.54 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 130.8 kB | Adobe PDF | View/Open | |
| 07_abbreviations.pdf | 22.01 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 1.15 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 5.07 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 947.89 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 7.33 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 1.29 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 662.05 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 208.16 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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