Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/112738
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2016-10-14T10:57:34Z | - |
| dc.date.available | 2016-10-14T10:57:34Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/112738 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | 243p. | |
| dc.language | English | |
| dc.relation | No. of references 48 | |
| dc.rights | university | |
| dc.title | Media planning and practices an evaluation of selected ad agencies in Tamilnadu | |
| dc.title.alternative | - | |
| dc.creator.researcher | Arul, P G | |
| dc.subject.keyword | Media, Planning, Practices, Evaluation, Ad-Agencies | |
| dc.description.note | Bibliography p. i-v, Appendix given | |
| dc.contributor.guide | Arunachalam, S | |
| dc.publisher.place | Tiruchirappalli | |
| dc.publisher.university | Bharathidasan University | |
| dc.publisher.institution | Department of Commerce and Financial Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2004 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce and Financial Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 240.01 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 44.24 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 29.4 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 112.39 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 96.04 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 270.15 kB | Adobe PDF | View/Open | |
| 07_list of figures and graphs.pdf | 54.71 kB | Adobe PDF | View/Open | |
| 08_abbreviations.pdf | 110.48 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 818.27 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 753.09 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 2.03 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 1.94 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 1.47 MB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 2.15 MB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 740.53 kB | Adobe PDF | View/Open | |
| 16_chapter 8.pdf | 545.15 kB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 142.46 kB | Adobe PDF | View/Open | |
| 18_appendices.pdf | 630.25 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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