Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/111494
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2016-10-13T11:50:47Z | - |
| dc.date.available | 2016-10-13T11:50:47Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/111494 | - |
| dc.description.abstract | newline | |
| dc.format.extent | xiii, 255p. | |
| dc.language | English | |
| dc.relation | 219 | |
| dc.rights | university | |
| dc.title | A study on media advertisement and Its reach frequency and impact rfi Especially in television media upon Viewers with reference to Chennai And pondicherry | |
| dc.title.alternative | ||
| dc.creator.researcher | Baskaran, P | |
| dc.subject.keyword | Business | |
| dc.subject.keyword | Education | |
| dc.subject.keyword | Purchase | |
| dc.description.note | ||
| dc.contributor.guide | Pragadeeswaran, S | |
| dc.publisher.place | Tirunelveli | |
| dc.publisher.university | Manonmaniam Sundaranar University | |
| dc.publisher.institution | Department of Business Administration | |
| dc.date.registered | n.d | |
| dc.date.completed | November 2014 | |
| dc.date.awarded | n.d | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 31.56 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 18.76 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 16.76 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 19.72 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 14.78 kB | Adobe PDF | View/Open | |
| 06-list of figures.pdf | 17.46 kB | Adobe PDF | View/Open | |
| 06_list of table.pdf | 28.08 kB | Adobe PDF | View/Open | |
| 07_chapter 1 introduction.pdf | 207.05 kB | Adobe PDF | View/Open | |
| 08-chapter 2 review of literature.pdf | 217.57 kB | Adobe PDF | View/Open | |
| 09-chapter 3 overview of research design & methodology.pdf | 130.63 kB | Adobe PDF | View/Open | |
| 10-chapter 4 data analysis, interpretation & results.pdf | 1.53 MB | Adobe PDF | View/Open | |
| 11-chapter 5 findings, discussions, suggestions and conclusion.pdf | 122.59 kB | Adobe PDF | View/Open | |
| 12-bibliography.pdf | 121.5 kB | Adobe PDF | View/Open | |
| 13-annexure i-questionnaire.pdf | 71.93 kB | Adobe PDF | View/Open | |
| 14-annexure ii, iii, & iv.pdf | 1.13 MB | Adobe PDF | View/Open |
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