1. Shodhganga@INFLIBNET
  2. SNDT Womens University
  3. Janki Devi Bajaj Institute of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/110171
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DC FieldValueLanguage
dc.coverage.spatialManagement
dc.date.accessioned2016-10-13T07:27:21Z-
dc.date.available2016-10-13T07:27:21Z-
dc.identifier.urihttp://hdl.handle.net/10603/110171-
dc.description.abstractAbstract not available newline newline
dc.format.extentx, 397p.
dc.languageEnglish
dc.relationNo. of references 132
dc.rightsuniversity
dc.titleImpact of Indian cultural symbolism on brand preference in TV advertising
dc.title.alternative-
dc.creator.researcherSaxena, Pritee Sanjeev
dc.subject.keywordAcculturation and Enculturation, History of Advertising, Advertising Agencies, Indian Cultural Values, Cultural symbolism, brand awareness, brand knowledge, brand liking, brand preference, demographic variables, consumer
dc.description.noteSummary p. i-vii, Bibliography p. 324-328, Appendix p. 329-397
dc.contributor.guideSharma, Gulnar
dc.publisher.placeMumbai
dc.publisher.universitySNDT Womens University
dc.publisher.institutionJanki Devi Bajaj Institute of Management Studies
dc.date.registeredn.d.
dc.date.completed2009
dc.date.awardedn.d.
dc.format.dimensions-
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Janki Devi Bajaj Institute of Management Studies

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01_title.pdfAttached File38.55 kBAdobe PDFView/Open
02_declaration.pdf38.98 kBAdobe PDFView/Open
03_certificate.pdf35.09 kBAdobe PDFView/Open
04_acknowledgements.pdf76.08 kBAdobe PDFView/Open
05_executive summary.pdf693.04 kBAdobe PDFView/Open
06_contents.pdf358 kBAdobe PDFView/Open
07_list of graphs and figures.pdf100.22 kBAdobe PDFView/Open
08_background.pdf179.75 kBAdobe PDFView/Open
09_chapter 1.pdf2.79 MBAdobe PDFView/Open
10_chapter 2.pdf1.44 MBAdobe PDFView/Open
11_chapter 3.pdf770.61 kBAdobe PDFView/Open
12_chapter 3a.pdf57.69 kBAdobe PDFView/Open
13_chapter 4.pdf739.97 kBAdobe PDFView/Open
14_chapter 5.pdf179.17 kBAdobe PDFView/Open
15_chapter 6.pdf29.03 MBAdobe PDFView/Open
16_chapter 7.pdf2.23 MBAdobe PDFView/Open
17_chapter 8.pdf833.63 kBAdobe PDFView/Open
18_chapter 9.pdf493.85 kBAdobe PDFView/Open
19_chapter 10.pdf100.5 kBAdobe PDFView/Open
20_chapter 11.pdf78.32 kBAdobe PDFView/Open
21_references.pdf174.07 kBAdobe PDFView/Open
22_bibliography.pdf344.43 kBAdobe PDFView/Open
23_annexure.pdf4.13 MBAdobe PDFView/Open
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