Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/110146
Title: | Brand building and positioning with reference to pharmaceutical industry |
Researcher: | Kumar, Sanjiwani Jayant |
Guide(s): | Srivastava, R K |
Keywords: | Pharmaceutical Industry, Global Pharmaceutical Market, Brand Architecture |
University: | SNDT Womens University |
Completed Date: | 2012 |
Abstract: | Abstract available newline newline |
Pagination: | xi, 213p., iii |
URI: | http://hdl.handle.net/10603/110146 |
Appears in Departments: | Department of Management Studies |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 39.62 kB | Adobe PDF | View/Open |
02_form a.pdf | 112.04 kB | Adobe PDF | View/Open | |
03_declaration.pdf | 33.88 kB | Adobe PDF | View/Open | |
04_acknowledgement.pdf | 56.54 kB | Adobe PDF | View/Open | |
05_abstract.pdf | 112.07 kB | Adobe PDF | View/Open | |
06_contents.pdf | 162.88 kB | Adobe PDF | View/Open | |
07_chapter 1.pdf | 900.39 kB | Adobe PDF | View/Open | |
08_chapter 2.pdf | 2.57 MB | Adobe PDF | View/Open | |
09_chapter 3.pdf | 384.23 kB | Adobe PDF | View/Open | |
10_chapter 4.pdf | 72.52 kB | Adobe PDF | View/Open | |
11_chapter 5.pdf | 93.57 kB | Adobe PDF | View/Open | |
12_chapter 6.pdf | 696.1 kB | Adobe PDF | View/Open | |
13_chapter 7.pdf | 4.44 MB | Adobe PDF | View/Open | |
14_chapter 8.pdf | 211.82 kB | Adobe PDF | View/Open | |
15_chapter 9.pdf | 225.24 kB | Adobe PDF | View/Open | |
16_appendices.pdf | 139.31 kB | Adobe PDF | View/Open | |
17_references.pdf | 1.12 MB | Adobe PDF | View/Open | |
18_questionnaire.pdf | 306.64 kB | Adobe PDF | View/Open | |
19_list of publications.pdf | 49.75 kB | Adobe PDF | View/Open | |
20_synopsis.pdf | 1.52 MB | Adobe PDF | View/Open |
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