Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/110135
Title: | Study of marketing of banking services in India during post liberalisation period with special reference to ICICI Bank and HDFC Bank |
Researcher: | Shankar, Sumita |
Guide(s): | Shitole, G |
Keywords: | Banking Services HDFC Bank ICIC Bank Marketing Banking Services |
University: | SNDT Womens University |
Completed Date: | 2006 |
Abstract: | None newline |
Pagination: | 524p. |
URI: | http://hdl.handle.net/10603/110135 |
Appears in Departments: | Department of Commerce |
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