Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/108328
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management sciences | |
| dc.date.accessioned | 2016-10-06T10:18:06Z | - |
| dc.date.available | 2016-10-06T10:18:06Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/108328 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xii, 273p. | |
| dc.language | English | |
| dc.relation | 260-273 | |
| dc.rights | university | |
| dc.title | A study on the perceptions of advertisers and advertising agencies towards the factors leading to successful advertiser agency relationship | |
| dc.title.alternative | ||
| dc.creator.researcher | Elangchezhian, K | |
| dc.subject.keyword | Study | |
| dc.subject.keyword | Perceptions | |
| dc.subject.keyword | Advertisers | |
| dc.subject.keyword | Agencies | |
| dc.subject.keyword | Towards | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Santhanalakshmi, R | |
| dc.publisher.place | Coimbatore | |
| dc.publisher.university | Bharathiar University | |
| dc.publisher.institution | Department of Management Sciences | |
| dc.date.registered | n.d. | |
| dc.date.completed | 31/12/1999 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 29cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management Sciences | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 28.23 kB | Adobe PDF | View/Open |
| 02_dedication.pdf | 5.21 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 27.14 kB | Adobe PDF | View/Open | |
| 04_certificate.pdf | 32.56 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 33.19 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 102.05 kB | Adobe PDF | View/Open | |
| 07_list of table.pdf | 88.35 kB | Adobe PDF | View/Open | |
| 08_list of figures.pdf | 17.37 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 253.62 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 477.06 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 686.71 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 129.22 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 6.81 MB | Adobe PDF | View/Open | |
| 14_summary and findings.pdf | 904.52 kB | Adobe PDF | View/Open | |
| 15_suggestions and conclusion.pdf | 321.5 kB | Adobe PDF | View/Open | |
| 16_conclusion.pdf | 191.68 kB | Adobe PDF | View/Open | |
| 17_references.pdf | 365.71 kB | Adobe PDF | View/Open | |
| 18_appendix 1.pdf | 315.52 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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