1. Shodhganga@INFLIBNET
  2. Bharathiar University
  3. Department of Management Sciences
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/108328
Title: A study on the perceptions of advertisers and advertising agencies towards the factors leading to successful advertiser agency relationship
Researcher: Elangchezhian, K
Guide(s): Santhanalakshmi, R
Keywords: Study
Perceptions
Advertisers
Agencies
Towards
University: Bharathiar University
Completed Date: 31/12/1999
Abstract: Abstract not available
Pagination: xii, 273p.
URI: http://hdl.handle.net/10603/108328
Appears in Departments:Department of Management Sciences

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File28.23 kBAdobe PDFView/Open
02_dedication.pdf5.21 kBAdobe PDFView/Open
03_declaration.pdf27.14 kBAdobe PDFView/Open
04_certificate.pdf32.56 kBAdobe PDFView/Open
05_acknowledgement.pdf33.19 kBAdobe PDFView/Open
06_content.pdf102.05 kBAdobe PDFView/Open
07_list of table.pdf88.35 kBAdobe PDFView/Open
08_list of figures.pdf17.37 kBAdobe PDFView/Open
09_chapter 1.pdf253.62 kBAdobe PDFView/Open
10_chapter 2.pdf477.06 kBAdobe PDFView/Open
11_chapter 3.pdf686.71 kBAdobe PDFView/Open
12_chapter 4.pdf129.22 kBAdobe PDFView/Open
13_chapter 5.pdf6.81 MBAdobe PDFView/Open
14_summary and findings.pdf904.52 kBAdobe PDFView/Open
15_suggestions and conclusion.pdf321.5 kBAdobe PDFView/Open
16_conclusion.pdf191.68 kBAdobe PDFView/Open
17_references.pdf365.71 kBAdobe PDFView/Open
18_appendix 1.pdf315.52 kBAdobe PDFView/Open
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