Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/107426
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2016-07-25T05:02:49Z | - |
| dc.date.available | 2016-07-25T05:02:49Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/107426 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xvi, 134p. | |
| dc.language | English | |
| dc.relation | i-xviii | |
| dc.rights | university | |
| dc.title | A study on the factors determining consumer preferences for brand extensions | |
| dc.title.alternative | ||
| dc.creator.researcher | Anand, Nanjundaraj Prem | |
| dc.subject.keyword | Study | |
| dc.subject.keyword | Factors | |
| dc.subject.keyword | Determining | |
| dc.subject.keyword | Consumer | |
| dc.subject.keyword | Brand | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Muthuswamy, P R | |
| dc.publisher.place | Coimbatore | |
| dc.publisher.university | Bharathiar University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 31/03/2006 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 30cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of BSMED | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 26.21 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 30.1 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 49.82 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 57.67 kB | Adobe PDF | View/Open | |
| 05_table of content.pdf | 25.83 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 43.76 kB | Adobe PDF | View/Open | |
| 07_list of figures and tables.pdf | 45.32 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 931.28 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 863.62 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 297.5 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 465.69 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 563.97 kB | Adobe PDF | View/Open | |
| 13_findings and discussion.pdf | 498.85 kB | Adobe PDF | View/Open | |
| 14_implications and future directions for research.pdf | 193.62 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 514.09 kB | Adobe PDF | View/Open | |
| 16_annexure 1.pdf | 56.58 kB | Adobe PDF | View/Open | |
| 17_annexure 2.pdf | 163.75 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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