1. Shodhganga@INFLIBNET
  2. Bharathiar University
  3. Department of BSMED
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/107426
Title: A study on the factors determining consumer preferences for brand extensions
Researcher: Anand, Nanjundaraj Prem
Guide(s): Muthuswamy, P R
Keywords: Study
Factors
Determining
Consumer
Brand
University: Bharathiar University
Completed Date: 31/03/2006
Abstract: Abstract not available
Pagination: xvi, 134p.
URI: http://hdl.handle.net/10603/107426
Appears in Departments:Department of BSMED

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File26.21 kBAdobe PDFView/Open
02_declaration.pdf30.1 kBAdobe PDFView/Open
03_certificate.pdf49.82 kBAdobe PDFView/Open
04_acknowledgement.pdf57.67 kBAdobe PDFView/Open
05_table of content.pdf25.83 kBAdobe PDFView/Open
06_content.pdf43.76 kBAdobe PDFView/Open
07_list of figures and tables.pdf45.32 kBAdobe PDFView/Open
08_chapter 1.pdf931.28 kBAdobe PDFView/Open
09_chapter 2.pdf863.62 kBAdobe PDFView/Open
10_chapter 3.pdf297.5 kBAdobe PDFView/Open
11_chapter 4.pdf465.69 kBAdobe PDFView/Open
12_chapter 5.pdf563.97 kBAdobe PDFView/Open
13_findings and discussion.pdf498.85 kBAdobe PDFView/Open
14_implications and future directions for research.pdf193.62 kBAdobe PDFView/Open
15_bibliography.pdf514.09 kBAdobe PDFView/Open
16_annexure 1.pdf56.58 kBAdobe PDFView/Open
17_annexure 2.pdf163.75 kBAdobe PDFView/Open
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