Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/10528
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | en_US | |
| dc.date.accessioned | 2013-08-19T09:20:44Z | - |
| dc.date.available | 2013-08-19T09:20:44Z | - |
| dc.date.issued | 2013-08-19 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/10528 | - |
| dc.description.abstract | NA | en_US |
| dc.format.extent | en_US | |
| dc.language | English | en_US |
| dc.relation | en_US | |
| dc.rights | university | en_US |
| dc.title | CELEBRITY ENDORSEMENTS AND THEIR INFLUENCE ON CONSUMERS PROCESSING OF MARKETING COMMUNICATIONS | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | Mehra, Parkee | en_US |
| dc.subject.keyword | Management | en_US |
| dc.description.note | en_US | |
| dc.contributor.guide | Mittal, Amit | en_US |
| dc.publisher.place | Mullana- Ambala | en_US |
| dc.publisher.university | Maharishi Markandeshwar University | en_US |
| dc.publisher.institution | Department of Management | en_US |
| dc.date.registered | 23/03/2009 | en_US |
| dc.date.completed | 26/11/2012 | en_US |
| dc.date.awarded | 26/11/2012 | en_US |
| dc.format.dimensions | en_US | |
| dc.format.accompanyingmaterial | None | en_US |
| dc.source.university | University | en_US |
| dc.type.degree | Ph.D. | en_US |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 59.47 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 38.38 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 35.19 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 36.64 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 526.76 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 908.02 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 406.79 kB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 142.1 kB | Adobe PDF | View/Open | |
| 09_chapter5.pdf | 389.52 kB | Adobe PDF | View/Open | |
| 10_conclusion.pdf | 90.02 kB | Adobe PDF | View/Open | |
| 11_bibliography.pdf | 51.04 kB | Adobe PDF | View/Open | |
| 12_appendix iii.pdf | 41.72 kB | Adobe PDF | View/Open | |
| 13_questionnaire.pdf | 140.14 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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