Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/10528
| Title: | CELEBRITY ENDORSEMENTS AND THEIR INFLUENCE ON CONSUMERS PROCESSING OF MARKETING COMMUNICATIONS |
| Researcher: | Mehra, Parkee |
| Guide(s): | Mittal, Amit |
| Keywords: | Management |
| Upload Date: | 19-Aug-2013 |
| University: | Maharishi Markandeshwar University |
| Completed Date: | 26/11/2012 |
| Abstract: | NA |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/10528 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 59.47 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 38.38 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 35.19 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 36.64 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 526.76 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 908.02 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 406.79 kB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 142.1 kB | Adobe PDF | View/Open | |
| 09_chapter5.pdf | 389.52 kB | Adobe PDF | View/Open | |
| 10_conclusion.pdf | 90.02 kB | Adobe PDF | View/Open | |
| 11_bibliography.pdf | 51.04 kB | Adobe PDF | View/Open | |
| 12_appendix iii.pdf | 41.72 kB | Adobe PDF | View/Open | |
| 13_questionnaire.pdf | 140.14 kB | Adobe PDF | View/Open |
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