1. Shodhganga@INFLIBNET

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Upload DateTitleResearcherGuide(s)
25-Oct-2021From Shelf Space to Mind Space Study of Consumer Behaviour in Indian Computer Peripherals MarketNanda, ManuRai, R S and Uniyal, Dwarika Prasad
28-Oct-2021Role of Consumption on Individual Identity A Study with Reference to Non Rational Consumer BehaviourMalik, KomalJoshi, Manoj and Singh, Vinitendra Pratap
16-Jan-2024Online and Offline Consumer Behaviour towards Fashion Industry of India The Generational Cohorts AnalysisKaur, JasmandeepMalik, Priyanka and Singh, Surabhi

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