1. Shodhganga@INFLIBNET

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Upload DateTitleResearcherGuide(s)
12-Oct-2021Impact of Doppelganger Brand Image on Brand Imagery and Empirical Determination of Relative Potency of its InfluencersSood, GauravSharma, J K and Srivastava, Sanjay
18-Oct-2021Impact of Interactive Media Contact Points on Brand Equity An Empirical Study on Selected Fashion BrandsSharma, Ridhima BhanotSahni, Marshal Mukesh and Satija, Vibha Dua
16-Jan-2024Role of Social Media Marketing in Building Relationships Crafting Brand Image and Enhancing Consumer Engagement in the Banking SectorSawhney, AasthaPandey, Amit Kumar and Sharma, Poonam

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