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Upload DateTitleResearcherGuide(s)
2-Nov-2021A Study of Digital Financial Inclusion in India With Special Reference to Payment Banks and Small BanksTiwari, TanuSrivastava, Alpana and Kumar, Surendra
2-Nov-2021Analytics for Customer Attrition Management in Indian Telecom IndustryAhmad, SuhelSrivastava, Alpana and Sharma, Seema
12-Oct-2021Impact of Doppelganger Brand Image on Brand Imagery and Empirical Determination of Relative Potency of its InfluencersSood, GauravSharma, J K and Srivastava, Sanjay
20-Jul-2021Impact of FDI and FII Flows in Brics Countries MarketGoel, NishaSingh, Gurinder and Sharma, C.S
25-Oct-2021From Shelf Space to Mind Space Study of Consumer Behaviour in Indian Computer Peripherals MarketNanda, ManuRai, R S and Uniyal, Dwarika Prasad
25-Oct-2021Study on Changing Paradigm and Perception of Employees Towards HR Practices in NCR RegionYadav, Deepesh KumarYadav, Jaya and Srivastava, Shalini
20-Oct-2021Impact of After Sales Services on Buying Behavior with Special Reference to Consumer DurablesSomaddar, SonaliBansal, Sanjeev and Gupta, Garima
26-Oct-2021Factors Effecting the Adoption of Next Generation Mobile Services An Empirical StudyPuri, SorabhRai, R S and Saxena, Karunesh
21-Oct-2021Internet of Things IOT Roadmap for India With Special Focus on Manufacturing SectorRamakrishnan, RaviGaur, Loveleen and Parsa, HG
25-Oct-2021An Empirical Study on Acceptance of Innovation Among Bottom of Pyramid Customers in Urban AreasSehgal, PoojaSingh, Anurupa B and Kumar, Anita