Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/103063
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Economics | |
| dc.date.accessioned | 2016-07-07T06:47:55Z | - |
| dc.date.available | 2016-07-07T06:47:55Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/103063 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xxiii, 211p. | |
| dc.language | English | |
| dc.relation | Reference available at chapters | |
| dc.rights | university | |
| dc.title | An economic analysis of market share determinants cross and advertising elasticities advertising and market share dynamics and durability of advertising effect on sales in selected Indian consumer durable products | |
| dc.title.alternative | ||
| dc.creator.researcher | Murugeshwari, T Linga | |
| dc.subject.keyword | Economic | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Dynamics | |
| dc.subject.keyword | Elasticities | |
| dc.subject.keyword | Durable | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Anbumani, V | |
| dc.publisher.place | Coimbatore | |
| dc.publisher.university | Bharathiar University | |
| dc.publisher.institution | Department of Economics | |
| dc.date.registered | n.d. | |
| dc.date.completed | 31/12/2007 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 30cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Economics | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 25.87 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 35.07 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 28.73 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 46.4 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 128.07 kB | Adobe PDF | View/Open | |
| 06_list of table.pdf | 170.13 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 26.7 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 1.05 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 805.42 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 6.38 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.92 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 628.72 kB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 584.87 kB | Adobe PDF | View/Open | |
| 14_summary and conclusions suggestions recommendations and directions for future research.pdf | 582.45 kB | Adobe PDF | View/Open | |
| 15_selected bibliography.pdf | 340.76 kB | Adobe PDF | View/Open | |
| 16_list of publication.pdf | 104.62 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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