1. Shodhganga@INFLIBNET
  2. Bharathiar University
  3. Department of Economics
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/103063
Title: An economic analysis of market share determinants cross and advertising elasticities advertising and market share dynamics and durability of advertising effect on sales in selected Indian consumer durable products
Researcher: Murugeshwari, T Linga
Guide(s): Anbumani, V
Keywords: Economic
Advertising
Dynamics
Elasticities
Durable
University: Bharathiar University
Completed Date: 31/12/2007
Abstract: Abstract not available
Pagination: xxiii, 211p.
URI: http://hdl.handle.net/10603/103063
Appears in Departments:Department of Economics

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01_title page.pdfAttached File25.87 kBAdobe PDFView/Open
02_certificate.pdf35.07 kBAdobe PDFView/Open
03_declaration.pdf28.73 kBAdobe PDFView/Open
04_acknowledgement.pdf46.4 kBAdobe PDFView/Open
05_content.pdf128.07 kBAdobe PDFView/Open
06_list of table.pdf170.13 kBAdobe PDFView/Open
07_list of figures.pdf26.7 kBAdobe PDFView/Open
08_chapter 1.pdf1.05 MBAdobe PDFView/Open
09_chapter 2.pdf805.42 kBAdobe PDFView/Open
10_chapter 3.pdf6.38 MBAdobe PDFView/Open
11_chapter 4.pdf1.92 MBAdobe PDFView/Open
12_chapter 5.pdf628.72 kBAdobe PDFView/Open
13_chapter 6.pdf584.87 kBAdobe PDFView/Open
14_summary and conclusions suggestions recommendations and directions for future research.pdf582.45 kBAdobe PDFView/Open
15_selected bibliography.pdf340.76 kBAdobe PDFView/Open
16_list of publication.pdf104.62 kBAdobe PDFView/Open
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