Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/102263
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2016-07-04T09:32:31Z | - |
| dc.date.available | 2016-07-04T09:32:31Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/102263 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | xvi, 369p. | |
| dc.language | English | |
| dc.relation | Reference given | |
| dc.rights | university | |
| dc.title | Customer response towards brand equity and brand extension on consumer durables | |
| dc.title.alternative | ||
| dc.creator.researcher | Vani, U | |
| dc.subject.keyword | Literature | |
| dc.subject.keyword | Equity | |
| dc.subject.keyword | Customer | |
| dc.subject.keyword | Extension | |
| dc.subject.keyword | Durables | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Chinnadorai, K M | |
| dc.publisher.place | Coimbatore | |
| dc.publisher.university | Bharathiar University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 31/01/2008 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 30cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 31.42 kB | Adobe PDF | View/Open |
| 02_dedication.pdf | 11.92 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 28.76 kB | Adobe PDF | View/Open | |
| 04_declaration.pdf | 19.1 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 13.1 kB | Adobe PDF | View/Open | |
| 06_acknowledgement.pdf | 54.53 kB | Adobe PDF | View/Open | |
| 07_list of table.pdf | 299.44 kB | Adobe PDF | View/Open | |
| 08_list of exhibits.pdf | 40.11 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 222.34 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 1.32 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 1.04 MB | Adobe PDF | View/Open | |
| 12_analysis and discussion.pdf | 18.98 MB | Adobe PDF | View/Open | |
| 13_results and recommendations.pdf | 680.86 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 118.65 kB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 475.17 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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