Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/102263
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | Commerce | |
dc.date.accessioned | 2016-07-04T09:32:31Z | - |
dc.date.available | 2016-07-04T09:32:31Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/102263 | - |
dc.description.abstract | Abstract not available | |
dc.format.extent | xvi, 369p. | |
dc.language | English | |
dc.relation | Reference given | |
dc.rights | university | |
dc.title | Customer response towards brand equity and brand extension on consumer durables | |
dc.title.alternative | ||
dc.creator.researcher | Vani, U | |
dc.subject.keyword | Literature | |
dc.subject.keyword | Equity | |
dc.subject.keyword | Customer | |
dc.subject.keyword | Extension | |
dc.subject.keyword | Durables | |
dc.description.note | Data not available | |
dc.contributor.guide | Chinnadorai, K M | |
dc.publisher.place | Coimbatore | |
dc.publisher.university | Bharathiar University | |
dc.publisher.institution | Department of Commerce | |
dc.date.registered | n.d. | |
dc.date.completed | 31/01/2008 | |
dc.date.awarded | n.d. | |
dc.format.dimensions | 30cm. | |
dc.format.accompanyingmaterial | None | |
dc.source.university | University | |
dc.type.degree | Ph.D. | |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title page.pdf | Attached File | 31.42 kB | Adobe PDF | View/Open |
02_dedication.pdf | 11.92 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 28.76 kB | Adobe PDF | View/Open | |
04_declaration.pdf | 19.1 kB | Adobe PDF | View/Open | |
05_content.pdf | 13.1 kB | Adobe PDF | View/Open | |
06_acknowledgement.pdf | 54.53 kB | Adobe PDF | View/Open | |
07_list of table.pdf | 299.44 kB | Adobe PDF | View/Open | |
08_list of exhibits.pdf | 40.11 kB | Adobe PDF | View/Open | |
09_chapter 1.pdf | 222.34 kB | Adobe PDF | View/Open | |
10_chapter 2.pdf | 1.32 MB | Adobe PDF | View/Open | |
11_chapter 3.pdf | 1.04 MB | Adobe PDF | View/Open | |
12_analysis and discussion.pdf | 18.98 MB | Adobe PDF | View/Open | |
13_results and recommendations.pdf | 680.86 kB | Adobe PDF | View/Open | |
14_bibliography.pdf | 118.65 kB | Adobe PDF | View/Open | |
15_appendix.pdf | 475.17 kB | Adobe PDF | View/Open |
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