Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Browsing by Researcher/Guide Zacharias, Siby
Showing results 1 to 2 of 2
| Upload Date | Title | Researcher | Guide(s) |
|---|---|---|---|
| 10-Jan-2013 | The effect of sales promotion on consumer based Brand Equity | Zacharias, Siby | Manalel, James |
| 23-Jun-2014 | A study on guarantee and warranty in the marketing of consumer durables | Abraham, Saji | Zacharias, Siby |