Browsing by Researcher/Guide Verma, Harsh V.

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Upload DateTitleResearcherGuide(s)
28-Dec-2022Advocacy and brand building a study of antecedents and consequencesBhati, RaginiVerma, Harsh V.
16-Sep-2022Mindful consumption antecedents consequences and marketing implicationsGupta, SharadVerma, Harsh V.
28-Dec-2022Role and effectiveness of metaphors in brandingAnjumanVerma, Harsh V.