Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Browsing by Researcher/Guide Venu Gopal Rao, K S
Showing results 1 to 2 of 2
| Upload Date | Title | Researcher | Guide(s) |
|---|---|---|---|
| 31-Oct-2014 | Integrating the antecedents and consequences of consumer association with a sports team brand | Chakraborty, Rajdeep | Venu Gopal Rao, K S |
| 30-Oct-2014 | Should I win or should I not lose investigating the role of motivation in processing brand related information in advergames | Ghosh, Tathagata | Venu Gopal Rao, K S |