1. Shodhganga@INFLIBNET

Browsing by Researcher/Guide Srivastava, Mala

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Upload DateTitleResearcherGuide(s)
4-Jan-2023Antecedents and consequences of brand love exploring the consumer brand love storyGumparthi, Vivek PaniSrivastava, Mala
27-May-2022Brand Evangelism and Consumer Characteristics an Empirical StudyChristine M D’LimaSrivastava, Mala
17-Jul-2018Role of CRM and Brand equity in building trust a study of the Indian private sector bankMehta, JalpeshSrivastava, Mala
Showing results 1 to 3 of 3