Browsing by Researcher/Guide Singla, M.L.

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Upload DateTitleResearcherGuide(s)
6-Apr-2022A decision support model for celebrity evaluation and selection in advertisingGoyal, SandeepSingla, M.L.
1-Dec-2022Exploiting IT for channel financing a study of select Indian organizationsPreet Singh, HarmanSingla, M.L.