Browsing by Researcher/Guide Singla, B B
Showing results 1 to 5 of 5
Upload Date | Title | Researcher | Guide(s) |
---|---|---|---|
2-Dec-2013 | Children's attitude towards television advertisements and their impact on family purchase decisions | Khanna, Priyaka | Singla, B B |
5-Aug-2013 | Cognitive effects of advertising on consumer buying process: a study of non-durable products | Singh, Navninderjit | Singla, B B |
3-Dec-2013 | Electronic shopping: a paradigm shift in buying behaviour among Indian consumers | Pawan Kumar | Singla, B B |
3-Dec-2013 | Service quality analysis and complaint redressal system of telecom sector | Tandon, Manvinder Singh | Singla, B B |
5-Aug-2013 | Spousal roles in family purchase decision making process | Modi, Sanjeev Kumar | Singla, B B |