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Browsing by Researcher/Guide Majumdar, Malini and Moolchandani, Ritika

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Upload DateTitleResearcherGuide(s)
10-Sep-2021Importance of Brand Awareness in Purchase Decision of FMCG Products for Consumers A Comparison Between Urban Semi Urban and Rural MarketsSingh Arun KumarMajumdar, Malini and Moolchandani, Ritika
19-Jul-2021Supply Chain Management Strategy Towards Enhancing Customer Satisfaction in Conjunction with Brand Loyalty for Marketers in food and Beverage IndustryDas SurajitMajumdar, Malini and Moolchandani, Ritika
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