Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Browsing by Keyword customer equity
Showing results 1 to 1 of 1
| Upload Date | Title | Researcher | Guide(s) |
|---|---|---|---|
| 25-Nov-2014 | Devise a suitable marketing strategy to build customer equity by enhancing customer value in a competitive scenario | Gupta, Babeet | Grewal, Jagtar Singh |