Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Browsing by Keyword Business Managment, Equity
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| Upload Date | Title | Researcher | Guide(s) |
|---|---|---|---|
| 18-Aug-2011 | Effects of sales promotions on consumer preferences and brand equity perception: with specific reference to FMCG products | Vaishnani, Haresh B | Bhayani, Sanjay J |