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Upload DateTitleResearcherGuide(s)
11-Feb-2016Brand Experience and its Implications on Brand Equity A Study of Luxury BrandsBakre AnkitaSrivastava Mala
16-Oct-2017Brand Experience and True Brand Loyalty An enquiry into product and customer dimensionsVeena MathewSam Thomas
12-May-2016Brand extendibility exploring the degree Of possible brand extensionsMurugesan, ASathyanarayanan, S
8-Jan-2019Brand Extension Strategies A Study of Consumer Durables and non DurablesSamudhra Rajakumar CNageswara Rao S B
31-Mar-2016Brand failures An empirical study of consumer evaluations in emerging marketsFARZANA GULZARManhas P.S
13-Oct-2016Brand franchise in passenger car industry of IndiaMerchant, PinkeyKulkarni, Sarika
10-Mar-2023Brand Hate A Cognitive Appraisal Theory PerspectiveGUPTA, ASHISH KUMARPandey, Shivendra K and Sharma, Dheeraj
26-Jul-2022Brand image and its impact on buying behaviourArockia Prema DMemukhan Gnanamoni S
16-Jan-2024Brand Image And Public Relation Leading To Customer Loyalty In Telecommunication SectorPattnaik, SasmitaMishra, U S and Mahapatra, Jyotirmaya
9-Aug-2021Brand image differential and service quality gaps a study of Punjab and Chandigarh policeKarampaul SinghApar Singh
24-May-2024Brand Image Dimensions Indian Perspective with Reference to Hyderabad A Study on Select FMCG BrandsRAJENDER GOUD,BSURESH REDDY JAKKA
28-Jul-2021Brand image in higher education a study of business educational institutions in KarnatakaAnusha, B.Thimmarayappa, R.
7-Feb-2023Brand Image Perceived Service Quality Patient Satisfaction And Loyalty An Empirical Study In The Healthcare SectorVIMLAUDITA TANEJA
17-Jan-2023Brand image perception salient dimensions of leading business schools in indiaGupta, SunilChaudhry, Harish
9-Feb-2015BRAND INFLUENCE ON MARKETING OF HOME APPLIANCES: CUSTOMER PERSPECTIVES. KALPANADr. K. M. CHINNADORAI
25-Sep-2019Brand iquity and cunjumer beheviour in IndiaSweta,Singhal,Arun,
25-Jan-2016Brand loyality of rural buyers towards fmcg products a case study of chittoor district in Andhra PradeshSaradamma, CMamilla Rajasekhar, C
16-Mar-2017Brand Loyalty A Study of Select NewspapersMallika B ShettySatyanarayana S V
17-Nov-2021Brand Loyalty A Study On Consumers Perception Towards Colour Television In Chennai CityParveen Begum K AS Syed Rafiq Ahmed
26-Feb-2020Brand loyalty among consumers for toiletries productsPawan KumarNarwal, Mahabir
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