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Upload DateTitleResearcherGuide(s)
26-Apr-2018Brand Building Through Corporate Social Responsibility An Evaluation of Indian ExperienceVijayalakshmi C.Mohan P.
21-Feb-2017Brand Building through corporate social responsibility A comparative studyKhan Abdul AlimD.T. Manwani
30-Jan-2017BRAND CHOICE AND BUYER BEHAVIOUR TOWARDS SPORT UTILITY VEHICLES SUV IN SELECT CITIES OF RAYALASEEMA REGION OF ANDHRA PRADESHVijay, kumar PVenugopal, Rao K
27-Dec-2017Brand choice framework for drugsSmitha Sarma RanganathanVivekanand
14-May-2013The brand communication strategies and the consumption linked response for branded apparels: a study of Tweenager fashion public in cultural communication perspectiveShatruddha TomarSingh, Rajbir
24-Jan-2018Brand Effectiveness and Customer Touch Points A Comparative Study of Private and Public Telecom PalayersBhargava DheerajBansal Sanjeev
23-Aug-2017Brand effectiveness in alcohol industries A case study of Mohan Meakin Ltd LucknowTiwari, VikasPandey, Suresh Chandra
28-Oct-2020Brand equity analysis on FMCG market an empirical study in Madurai DistrictSahana KPremkumar M
8-Jan-2019Brand equity and consumer behaviour in indiaShwetaSinghal, Arun
11-Aug-2022Brand equity and consumer buying behaviour a comparative analysis of durable and FMCG productsPatnaik, IshaRaut, Kishore Chandra
12-Jul-2018Brand equity and customer retention_A study with reference to branded readymade GarmentsMuthukumar, SGurumoorthy, T R
6-Mar-2020Brand Equity And Customer Satisfaction Of Fmc GoodsRafi.AV.Balu
17-Jan-2022Brand Equity and its Influence on Customer Revisit Intention in Budget and Mid Segment Hotels of JaipurPokhriyal, DeepakSarabhai, Samar
2-Feb-2016Brand equity in marketing consumer durablesAluregowdaManjunath, S. J.
28-Feb-2017Brand equity measurement evolving a comprehensive consumer centric modelVaidya, Himanshu VasantSingh, I S
19-Apr-2022Brand equity perception a study of Indian companiesKalra, ShvetaSharma, Kavita
28-Dec-2017Brand equity strengthening practices in Indian automobile sectorSinghal EktaArun Kumar
27-May-2022Brand Evangelism and Consumer Characteristics an Empirical StudyChristine M D’LimaSrivastava, Mala
22-Feb-2021Brand Evangelism Customer Satisfaction Of Car PurchaseChoudhury, MadhusmitaMishra, Bidhu Bhusan and Mohanty, Prasanta Kumar
24-Jun-2019Brand experience and brand loyalty a study of select cosmetic brands in IndiaFakher, Samira ShakeriManjunath, S. J.
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