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Collection's Items (Sorted by Upload Date in Descending order): 1 to 20 of 53
Upload DateTitleResearcherGuide(s)
22-Feb-2022Building Brand Loyalty among young consumers towards Sportwear BrandsKESAR, VINAYSHARMA, VIVEK
8-Feb-2022Role of State Level Financial Institutions in Industrial Development of Jammu DivisionSanson, VivekGupta, Amisha
8-Feb-2022Employee engagement as a determinant for intention to stay A study of Telecom sectorNargotra, MeenakshiSharma, Jyoti
21-Sep-2021Behavioural Finance in Investment Decision Making Process of Mutual Fund InvestorsKohli, GarimaGupta, Amisha
21-Sep-2021Social Media Communications in Generating Consumer Based Brand Equity and Purchase IntentionsKhajuria, IeshaRachna
21-Sep-2021Price Discovery Behaviour of Select Spot and Future Commodities Traded in MCX and NCDEXBhardwaj, SunilGupta, Sameer
4-Jan-2021Integative Framework of Ecologically concious consumer behaviour among young consumersBhagat RohitVinay Chauhan
29-Jan-2020A framework for entrepreneurship and socio economic development of Jammu and KashmirSingh RabinderKeshav Sharma
29-Jan-2020Impact of Individual Task Technology and Organizational Context on ICT Utilization and Performance A study of Select Universities in IndiaKapoor MinakshiVersha Mehta
23-Aug-2019Internal Marketing Practices in Select Management Education InstitutionsSarangal Rajani KumariParikshat Singh Manhas
12-Jun-2019Organizational citizenship behaviour and emotional intelligence A study of select banks in the state of Jammu and KashmirParul MahajanKeshav Sharma
17-Aug-2018Consumption of Luxury Brands An Insight into Consumer Purchase IntentionGupta SudhanshuParikshat Singh Manhas
13-Aug-2018Human Resource Planning in Select Multinational Pharmaceutical Companies in Jammu RegionNagar LekhaRajendra Mishra
25-May-2018KNOWLEDGE BASED DYNAMIC CAPABILITIES AND COMPETITIVE ADVANTAGE A STUDY OF MNCS IN IT SECTORKaur VaneetVersha Mehta
25-May-2018Self Brand Connections Among Adolescents A Study of Attitude and InvolvementSingh DeekshaAlka Sharma
21-Aug-2017Role of Relationship in Customer Loyalty ProgrammesBhardwaj PalviAlka Sharma
8-Jun-2017Impact of Knowledge Management on Organization Performance A Study of Select HospitalsMangotra MeenakshiRachna Gupta
7-Jun-2017Impact of Green Advertising on Brand Image Investigating the Mediating Effects of Product Involvement and Perceived BenefitsRana ShivaniKomal Nagar
7-Jun-2017IMPACT OF INCLUSIVE CULTURE AND GENDER EQUITY ON PERFORMANCE A COMPARATIVE STUDY OF SELECT PUBLIC AND PRIVATE SECTOR ORGANISATIONS IN JAMMUBukhari Syeda ShaziaB.C. Sharma
23-Feb-2017Role Efficacy and Impact Analysis of Non Governmental and Government Organizations in Environmental Management of Jammu and Kashmir StateMohd. Nazran KhanAshok Aima
Collection's Items (Sorted by Upload Date in Descending order): 1 to 20 of 53