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Title: Subcultural Influnce on Consumer Behaviour A Study on Selected FMCGs In Jammu and Kashmir
Researcher: S.Aijaz Ahmad
Guide(s): Dr. Mohd Afaq Khan
Keywords: Subcultural Influnce
University: Aligarh Muslim University
Completed Date: n.d.
Abstract: Consumer behaviour will be crucial in the next decade for both managers and consumer researchers, as marketers enter new international markets, an understanding of how culture influences consumer behaviour will be crucial (Luna and Gupta, 2001).The consumption behaviour of an individual varies as he makes different choices among the substitutes for the same products from time to time (Pessemier and Handelsman, 1984). It is very important for a firm operating in a global economy to understand the consumer behaviour in different societies, in order to market their products and services effectively (Dash and Sarangi, 2008). Different consumers consider different parameters at the time of purchasing products, for some consumers quality is more important and while brand name or price may be important for others (Dash and Sarangi, 2008)..... newline
Pagination: 223
Appears in Departments:Department of Business Administration

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appendix.pdfAttached File1.72 MBAdobe PDFView/Open
certificate.pdf13.41 kBAdobe PDFView/Open
chapter1.pdf82.73 kBAdobe PDFView/Open
chapter2.pdf147.28 kBAdobe PDFView/Open
chapter3.pdf134.1 kBAdobe PDFView/Open
chapter4.pdf493.49 kBAdobe PDFView/Open
chapter5.pdf126.78 kBAdobe PDFView/Open
chapter6.pdf46.68 kBAdobe PDFView/Open
list of tables.pdf35.65 kBAdobe PDFView/Open
preface.pdf18.5 kBAdobe PDFView/Open
reference.pdf155.84 kBAdobe PDFView/Open
table of content.pdf36.12 kBAdobe PDFView/Open

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