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Title: Buying behavior of consumers with respect to apparels in bangalore
Researcher: Saldanha, Avil Terrance
Guide(s): Bagali M M
Keywords: Buying behavior of consumers
Upload Date: 13-Aug-2015
University: Jain University
Completed Date: 14/11/2014
Abstract: present research focuses on understanding the buying behavior of consumers while they shop for apparels from organized retail outlets this study concentrates on bangalore as it is a metropolitan city and cosmopolitan in nature the study tries to understand the impact of demographic variables on apparel buying behavior the effects of demographic variables like gender age income education and profession have been thoroughly investigated in the study the study has also tried to find the influence of in store factors such as sales promotions discounts variety comfort ambience billing etc on apparel buying behavior of consumers newline
Pagination: 204 p.
Appears in Departments:Department of Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File43.63 kBAdobe PDFView/Open
02_certificate.pdf26.16 kBAdobe PDFView/Open
03_declaration.pdf9.74 kBAdobe PDFView/Open
04_acknowledgement.pdf10.5 kBAdobe PDFView/Open
05_contents.pdf37.56 kBAdobe PDFView/Open
06_preface.pdf50.96 kBAdobe PDFView/Open
07_chapter 1.pdf147.88 kBAdobe PDFView/Open
08_ chapter 2.pdf134.99 kBAdobe PDFView/Open
09_chapter 3.pdf109.96 kBAdobe PDFView/Open
10_ chapter 4.pdf1.15 MBAdobe PDFView/Open
11_chapter 5.pdf84.06 kBAdobe PDFView/Open
12_references.pdf77.76 kBAdobe PDFView/Open

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