Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/39139
Title: Consumer awareness on Environmental issues and its impact On purchase behaviour of green Products
Researcher: Nalini P
Guide(s): Muruga nandam D
Keywords: Lifestyles culture
Upload Date: 17-Apr-2015
University: Anna University
Completed Date: 01/01/2014
Abstract: The thesis starts with the central observations of changing Indian newlineLifestyles culture and with the growing disturbance of its mother nature The newlinegrowing urbanization and its changing consumption patterns have created a newlinenoticeable change in its environment Keeping these environmental changes newlineas the main theme of the study the study focuses on knowing the consumer newlineawareness on environmental issues and its impact on green product purchase newlinedecision This study as documented in five chapters The first chapter newlinedescribes the central theme of the research and explains the problem newlinestatement need objectives hypothesis and scope of the study in the present newlineand future sense The second chapter reviews various definitions concepts newlineand the literature related to the study area In the third chapter a clear newlinedescription is given on the research design under which the present study was newlinecarried out The fourth chapter portrays the results of the analysis, drawing newlinespecific inferences of the study Finally the fifth chapter states the newlineconsolidated findings of the study with relevance to the objectives and newlinehypothesis of the study and is implications are presented newlineThe social shift of environment has taken centre stage in the media newlinePolitics and work place and also among our family members Most of the newlineenvironmental crises that we face today will continue to have impact on our newlinelives indefinitely many with an increasing sense of urgency In light of these newlinedisturbing developments in our environment many individuals and newlinebusinesses have begun to make behavioral changes to reduce their impact on newlinethe natural world newline newline
Pagination: xxviii, 238p.
URI: http://hdl.handle.net/10603/39139
Appears in Departments:Faculty of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File27.53 kBAdobe PDFView/Open
02_certificate.pdf546.84 kBAdobe PDFView/Open
03_abstract.pdf12.1 kBAdobe PDFView/Open
04_acknowledgement.pdf6.38 kBAdobe PDFView/Open
05_content.pdf33.17 kBAdobe PDFView/Open
06_chapter1.pdf49 kBAdobe PDFView/Open
07_chapter2.pdf140.05 kBAdobe PDFView/Open
08_chapter3.pdf71.39 kBAdobe PDFView/Open
09_chapter4.pdf321 kBAdobe PDFView/Open
10_chapter5.pdf43.19 kBAdobe PDFView/Open
11_appendix.pdf141.39 kBAdobe PDFView/Open
12_reference.pdf33.45 kBAdobe PDFView/Open
13_publication.pdf8.47 kBAdobe PDFView/Open
14_vitae.pdf6.44 kBAdobe PDFView/Open


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