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Title: Effect of External Information on Organizational Image
Researcher: Joseph Ronald Roche
Guide(s): Ajay Kumar Goyal and Vivekanand G
Organizational Image
Social Media, Recruitment
University: Alliance University
Completed Date: 2021
Abstract: Organizational image is one of the critical consideration factors by job seekers in the early recruitment process. Research in the early recruitment domain has examined how applicants form impressions about potential employers by studying the various aspects such as realistic job previews, specificity, and credibility of information sources. With the proliferation of the internet and expansion of the social media sites, there is sparse literature on the effects of social media information on the organizational image, particularly the impact of reviews posted by company independent websites and the effect of electronic word-of-mouth (e-WOM). Extant literature has been dominated by studies using the theoretical frameworks of social identity theory and signaling theory. newlineThis dissertation, over two field experimental studies (N 132, N,51), using college students in their final year of studies as subjects, integrates the theoretical framework of Prospect Theory (Kahneman and Tversky,1979) from behavioral economics, Recency Effect Theory (Miller and Campbell,1959) from cognitive social psychology and Elaboration Likelihood Model (Petty and Cacioppo,1986) from marketing literature to investigate if and under what conditions external social media information from company independent source has a bearing on the organizational image. The findings indicate that external social media information, specifically negative information has a larger impact on organizational image than positive information. These findings endorse the importance of organizational image management to win the war for talent and thereby obtain a sustained competitive advantage.
Pagination: 153
Appears in Departments:Alliance School of Business

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02_certificate.pdf148 kBAdobe PDFView/Open
03_abstract.pdf82.98 kBAdobe PDFView/Open
04_declaration .pdf149.74 kBAdobe PDFView/Open
05_acknowledgement.pdf149.72 kBAdobe PDFView/Open
06_contents.pdf181.98 kBAdobe PDFView/Open
07_list of tables.pdf163.13 kBAdobe PDFView/Open
08_list_of_figures.pdf83.22 kBAdobe PDFView/Open
09_chapter1.pdf271.19 kBAdobe PDFView/Open
10_chapter2.pdf352.97 kBAdobe PDFView/Open
11_chapter3.pdf245.48 kBAdobe PDFView/Open
12_chapter4.pdf423.08 kBAdobe PDFView/Open
13_chapter5.pdf424.96 kBAdobe PDFView/Open
14_chapter6.pdf418.8 kBAdobe PDFView/Open
15_chapter7.pdf247.54 kBAdobe PDFView/Open
16_bibilography.pdf398.09 kBAdobe PDFView/Open
17_appendix.pdf703.37 kBAdobe PDFView/Open
80_recommendation.pdf481.62 kBAdobe PDFView/Open
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