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Title: A study pertaining to investment behaviour of individual investors in Coimbatore district
Researcher: Parimalakanthi K
Guide(s): Ashok Kumar M
Keywords: Arts and Humanities
Arts and Recreation
Humanities Multidisciplinary
University: Karpagam University
Completed Date: 2017
Abstract: The financial environment is witnessing tremendous and spectacular growth during the last few decades. The important financial instruments include mutual funds, small saving newlineschemes, deposits, corporate securities and insurance. Against for each alternative instrument category the individual investors need to make decisions regarding institutions, investment products, amount of investment and period of investments. Investment decision is based on level of awareness of the investors being the foremost newlinestep in investment. The awareness on investment avenues is inquisitiveness stimulates them to seek more information about financial product. Awareness creates an attitude towards investments. Therefore, the investment decisions are greatly influenced by the investors newlineawareness level. The individuals may equal in all respect but their investment behavior might not be the same. The investment preferences are generally influenced by demographic characteristic newlineand their personality type. Do individual investor s investment behavior vary according to their demographic newlinecharacteristic and personality type. newlineWhether Investment motive, periodicity of investment, sources of information is newlineinfluenced by demographic characteristic and personality type. At this backdrop this study attempts to study the behaviour of individual investors based newlineon various demographic characteristics and their personality type. newlineOBJECTIVES OF THE STUDY newlineTo study the Demographic Profile and Personality type of the Individual Investors. newlineIdentifying the Level of Awareness of Individual Investors across their Demographic Characteristics and Personality type. newlineExamining the factors influencing investment decision based on demographic newlinecharacteristics and personality type. newlineand#61656; Present the findings regarding the above mentioned objectives and suggesting suitable newlinemeasures to design financial product so as to enhance their marketability. newline newline
Appears in Departments:Commerce

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01_title.pdfAttached File198.9 kBAdobe PDFView/Open
02_certificate.pdf195.39 kBAdobe PDFView/Open
03_preliminary pages.pdf415.5 kBAdobe PDFView/Open
04_chapter 1.pdf430.15 kBAdobe PDFView/Open
05_chapter 2.pdf248.85 kBAdobe PDFView/Open
06_chapter 3.pdf428.01 kBAdobe PDFView/Open
07_chapter 4.pdf939.24 kBAdobe PDFView/Open
08_chapter 5.pdf334.77 kBAdobe PDFView/Open
80_recommendation.pdf450.34 kBAdobe PDFView/Open

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