Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/265082
Title: The role of brand image in the purchasing behaviour of women consumers
Researcher: Arutselvi, M
Guide(s): Venkatramaraju, D
Keywords: Brandimage
Purchasing
Womenconsumers
University: Mother Teresa Womens University
Completed Date: 2010
Abstract: Abstract not available
Pagination: xix, 227p.
URI: http://hdl.handle.net/10603/265082
Appears in Departments:Department of Commerce

Files in This Item:
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01_title page.pdfAttached File36.38 kBAdobe PDFView/Open
02_certificate.pdf44.31 kBAdobe PDFView/Open
03_declaration.pdf24.88 kBAdobe PDFView/Open
04_acknowledgement.pdf46.32 kBAdobe PDFView/Open
05_contents.pdf468.12 kBAdobe PDFView/Open
06_chapter 1.pdf662.36 kBAdobe PDFView/Open
07_chapter 2.pdf4.27 MBAdobe PDFView/Open
08_chapter 3.pdf1.57 MBAdobe PDFView/Open
09_chapter 4.pdf1.17 MBAdobe PDFView/Open
10_chapter 5.pdf2.46 MBAdobe PDFView/Open
11_chapter 6.pdf1.22 MBAdobe PDFView/Open
12_chapter 7.pdf750.96 kBAdobe PDFView/Open
13_bibliography.pdf1.05 MBAdobe PDFView/Open
14_appendix.pdf733.44 kBAdobe PDFView/Open


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