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Title: Measuring retail service quality using RSQS and validating RSQS in the context of south indian retail stores
Researcher: Ramakrishnan, M
Guide(s): Sudharani Ravindran, D
Keywords: Management
Measuring retail service quality
Retail market
Retail service quality
Retail service quality scale
South India
Upload Date: 9-Oct-2014
University: Anna University
Completed Date: 01/09/2013
Abstract: One of the main areas of marketing research has been the study of service quality The increasing growth of service sector has drawn many academicians into the field of service quality which provides varied thoughts of evaluating the service quality The intent of this research was to understand the customers in emerging retail market like India and to test the applicability of RSQS construct in South India There was limited replication studies testing the reliability and validity of the retail service quality scale attempted in India particularly in South India The validity of Dabholkar et al retail service quality model has to be assessed in South Indian retail market This research further provided a complete understanding of the retail service quality scale and the construct and defines relevant factors of the construct within a market that had not previously been successfully studied in this field There were many studies that explore the service quality dimensions affecting service quality in retail stores in India but only few studies had investigated the applicability of retail service quality scale in India The retail service quality in India was under researched and in particular the applicability of Retail Service Quality Scale model
Pagination: xx, 214p.
Appears in Departments:Faculty of Management Studies

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02_certificate.pdf5.48 kBAdobe PDFView/Open
03_abstract.pdf7.67 kBAdobe PDFView/Open
04_acknowledgement.pdf6.04 kBAdobe PDFView/Open
05_contents.pdf26.96 kBAdobe PDFView/Open
06_chapter1.pdf32.5 kBAdobe PDFView/Open
07_chapter2.pdf803.85 kBAdobe PDFView/Open
08_chapter3.pdf4.98 MBAdobe PDFView/Open
09_chapter4.pdf54.62 kBAdobe PDFView/Open
10_chapter5.pdf7.78 MBAdobe PDFView/Open
11_chapter6.pdf304.21 kBAdobe PDFView/Open
12_appendix.pdf18.51 kBAdobe PDFView/Open
13_references.pdf43.24 kBAdobe PDFView/Open
14_publications.pdf6.62 kBAdobe PDFView/Open
15_vitae.pdf5.43 kBAdobe PDFView/Open

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