Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/244468
Title: Role of corporate social responsibility in enhancing brand equity a Kolkata based study of selected FMCG brands
Researcher: Banerjee, Anulekha
Guide(s): Dasgupta, Rajib
Keywords: Brand
Commerce
Equity
Social Sciences,Economics and Business,Management
University: University of Calcutta
Completed Date: 2017
Abstract: Abstract available
Pagination: x, 139p
URI: http://hdl.handle.net/10603/244468
Appears in Departments:Department of Commerce

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01_title page.pdfAttached File51.25 kBAdobe PDFView/Open
02_abstract.pdf211.73 kBAdobe PDFView/Open
03_acknowledgement.pdf481.18 kBAdobe PDFView/Open
04_content.pdf305.47 kBAdobe PDFView/Open
05_list of acronyms.pdf25.01 kBAdobe PDFView/Open
06_chapter 1.pdf161.04 kBAdobe PDFView/Open
07_chapter 2.pdf644.02 kBAdobe PDFView/Open
08_chapter 3.pdf165.47 kBAdobe PDFView/Open
09_chapter 4.pdf204.13 kBAdobe PDFView/Open
10_chapter 5.pdf1.61 MBAdobe PDFView/Open
11_chapter 6.pdf720.71 kBAdobe PDFView/Open
12_chapter 7.pdf833.07 kBAdobe PDFView/Open


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