Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/237921
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DC FieldValueLanguage
dc.coverage.spatialManagement
dc.date.accessioned2019-04-10T04:57:52Z-
dc.date.available2019-04-10T04:57:52Z-
dc.identifier.urihttp://hdl.handle.net/10603/237921-
dc.description.abstractAbstract not available
dc.format.extentxiv, 229p.
dc.languageEnglish
dc.relation221-229
dc.rightsuniversity
dc.titleEvaluation of effectiveness of marketing communications mix tools in pharma industry
dc.title.alternative
dc.creator.researcherKapoor, Kapeel
dc.subject.keywordJournaladvertising
dc.subject.keywordMarketingcommunications
dc.subject.keywordPharmaindustry
dc.description.noteData not available
dc.contributor.guideJain, Rajnish
dc.publisher.placeIndore
dc.publisher.universityDevi Ahilya Vishwavidyalaya
dc.publisher.institutionInstitute of Management Studies
dc.date.registeredn.d.
dc.date.completed2012
dc.date.awardedn.d.
dc.format.dimensions29cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Institute of Management Studies

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File52.55 kBAdobe PDFView/Open
02_declaration.pdf27.7 kBAdobe PDFView/Open
03_certificate.pdf53.87 kBAdobe PDFView/Open
04_acknowledgement.pdf50.23 kBAdobe PDFView/Open
05_preface.pdf112.11 kBAdobe PDFView/Open
06_content.pdf180.75 kBAdobe PDFView/Open
07_chapter 1.pdf1.84 MBAdobe PDFView/Open
08_chapter 2.pdf1.94 MBAdobe PDFView/Open
09_chapter 3.pdf3.22 MBAdobe PDFView/Open
10_chapter 4.pdf472.22 kBAdobe PDFView/Open
11_chapter 5.pdf2.32 MBAdobe PDFView/Open
12_chapter 6.pdf425.64 kBAdobe PDFView/Open
13_references.pdf331.64 kBAdobe PDFView/Open
14_appendix.pdf291.28 kBAdobe PDFView/Open


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