Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/237921
Title: Evaluation of effectiveness of marketing communications mix tools in pharma industry
Researcher: Kapoor, Kapeel
Guide(s): Jain, Rajnish
Keywords: Journaladvertising
Marketingcommunications
Pharmaindustry
University: Devi Ahilya Vishwavidyalaya
Completed Date: 2012
Abstract: Abstract not available
Pagination: xiv, 229p.
URI: http://hdl.handle.net/10603/237921
Appears in Departments:Institute of Management Studies

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File52.55 kBAdobe PDFView/Open
02_declaration.pdf27.7 kBAdobe PDFView/Open
03_certificate.pdf53.87 kBAdobe PDFView/Open
04_acknowledgement.pdf50.23 kBAdobe PDFView/Open
05_preface.pdf112.11 kBAdobe PDFView/Open
06_content.pdf180.75 kBAdobe PDFView/Open
07_chapter 1.pdf1.84 MBAdobe PDFView/Open
08_chapter 2.pdf1.94 MBAdobe PDFView/Open
09_chapter 3.pdf3.22 MBAdobe PDFView/Open
10_chapter 4.pdf472.22 kBAdobe PDFView/Open
11_chapter 5.pdf2.32 MBAdobe PDFView/Open
12_chapter 6.pdf425.64 kBAdobe PDFView/Open
13_references.pdf331.64 kBAdobe PDFView/Open
14_appendix.pdf291.28 kBAdobe PDFView/Open


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