Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/208467
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dc.coverage.spatial
dc.date.accessioned2018-07-17T08:29:28Z-
dc.date.available2018-07-17T08:29:28Z-
dc.identifier.urihttp://hdl.handle.net/10603/208467-
dc.description.abstractFinancial Products and services are invisible, intangible and commoditized. Sometime complexities of the non vanilla products is such that the returns. Thare is lack of transarency or awareness which leads to insecurity. Certain Products are sold with a certain calculation assurance based on past trends or data where the customer hopes that the institution would honor the commitment. There are pages and pages of terms and conditions which rarely the customer reads and questions. All this requires a certain level of trust. newline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleRole of CRM and Brand equity in building trust a study of the Indian private sector bank
dc.title.alternative
dc.creator.researcherMrtha Jalpesh
dc.subject.keywordBank
dc.subject.keywordBrand Equity
dc.subject.keywordCRM
dc.subject.keywordPublic Sector
dc.subject.keywordTrust
dc.description.note
dc.contributor.guideSrivastava Mala
dc.publisher.placeMumbai
dc.publisher.universityNarsee Monjee Institute of Management Studies
dc.publisher.institutionDepartment of Marketing
dc.date.registered11-03-2012
dc.date.completed09-09-2016
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Marketing

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10_chapter 5 .pdfAttached File5.26 MBAdobe PDFView/Open
11_chapter 6 .pdf6.88 MBAdobe PDFView/Open
12_chapter 7 .pdf2.56 MBAdobe PDFView/Open
13_bibliography.pdf5.66 MBAdobe PDFView/Open
1_title page.pdf93.72 kBAdobe PDFView/Open
2 _ declaration & certificate.pdf339.95 kBAdobe PDFView/Open
3_acknowledgement.pdf499.82 kBAdobe PDFView/Open
4_abstract.pdf396.54 kBAdobe PDFView/Open
5_content table, list of abbreviation, tables, figs.pdf995.83 kBAdobe PDFView/Open
6_chapter 1. .pdf3.12 MBAdobe PDFView/Open
7_chapter 2 .pdf6.42 MBAdobe PDFView/Open
8_ chapter 3 .pdf6.28 MBAdobe PDFView/Open
9_chapter 4 .pdf5.4 MBAdobe PDFView/Open


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