Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/191459
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DC FieldValueLanguage
dc.coverage.spatialBank Management
dc.date.accessioned2018-02-15T05:38:06Z-
dc.date.available2018-02-15T05:38:06Z-
dc.identifier.urihttp://hdl.handle.net/10603/191459-
dc.description.abstractAbstract not available newline newline
dc.format.extentiv, 261p.
dc.languageEnglish
dc.relationNo. of references 51
dc.rightsuniversity
dc.titleMarketing strategies of Indian Overseas Bank
dc.title.alternative-
dc.creator.researcherSethuraman, J
dc.subject.keywordAnalysis
dc.subject.keywordBanking
dc.subject.keywordHeterogeneity
dc.subject.keywordMarketing
dc.subject.keywordPerishability
dc.subject.keywordStrategies
dc.description.noteBibliography p. i-v, Appendix given
dc.contributor.guideChidambaram, R M
dc.publisher.placeKaraikudi
dc.publisher.universityAlagappa University
dc.publisher.institutionDepartment of Bank Management
dc.date.registeredn.d.
dc.date.completed2000
dc.date.awardedn.d.
dc.format.dimensions-
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Bank Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File304.49 kBAdobe PDFView/Open
02_declaration.pdf312.39 kBAdobe PDFView/Open
03_acknowledgement.pdf1.33 MBAdobe PDFView/Open
04_contents.pdf227.6 kBAdobe PDFView/Open
05_list of tables.pdf471.59 kBAdobe PDFView/Open
06_list of abbreviations.pdf1.04 MBAdobe PDFView/Open
07_list of appendices.pdf920.78 kBAdobe PDFView/Open
08_chapter 1.pdf41.52 MBAdobe PDFView/Open
09_chapter 2.pdf15.94 MBAdobe PDFView/Open
10_chapter 3.pdf13.25 MBAdobe PDFView/Open
11_chapter 4.pdf52.26 MBAdobe PDFView/Open
12_chapter 5.pdf22.28 MBAdobe PDFView/Open
13_bibliography.pdf2.66 MBAdobe PDFView/Open
14_appendices.pdf66.6 MBAdobe PDFView/Open


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