Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/185941
Title: A study on personality congruence between brand and its consumers
Researcher: Ghosh, Saugat
Guide(s): Bhattacharya, Arabinda
Keywords: Bussiness
Congruence
Consumers
Management
Personality
University: University of Calcutta
Completed Date: 2016
Abstract: Abstract available
Pagination: xiii, 266p.
URI: http://hdl.handle.net/10603/185941
Appears in Departments:Department of Business Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File77.95 kBAdobe PDFView/Open
02_abstract.pdf6.96 MBAdobe PDFView/Open
03_acknowledgement.pdf5.45 kBAdobe PDFView/Open
04_contents.pdf122.28 kBAdobe PDFView/Open
05_list of tables and figures.pdf88.21 kBAdobe PDFView/Open
06_chapter 1.pdf170.84 kBAdobe PDFView/Open
07_chapter 2.pdf251.49 kBAdobe PDFView/Open
08_chapter 3.pdf230.2 kBAdobe PDFView/Open
09_chapter 4.pdf147.15 kBAdobe PDFView/Open
10_chapter 5.pdf1.4 MBAdobe PDFView/Open
11_discussion.pdf79.13 kBAdobe PDFView/Open
12_references.pdf97.79 kBAdobe PDFView/Open
13_appendix.pdf423.85 kBAdobe PDFView/Open


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