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Upload DateTitleResearcherGuide(s)
18-Oct-2017Study of advergaming as a tool to build emotional customer loyalty and its implication on marketing returnsDham, Swati OberoiMishra, Pratika
18-Oct-2017Impact of corporate social responsibility practices on employees and customers of luxury chain hotels in India and its effect on corporate performanceSharma, SavitaMishra, Pratika
17-Nov-2017Impact of firms ownership structure on its performance and shareholders wealth creationNahila NazirMalhotra, Amarjeet Kaur
17-Nov-2017Measuring financial sustainability of microfinance institutions in IndiaSandhya PrakashMalhotra, Amarjeet Kaur
12-Apr-2018Evaluation of the performance of cooperative banking and studying the impact of loans on the economic lives of the borrowers A case study of Himachal PradeshBarwal, NavdeepMalhotra, Amarjeet Kaur
12-Apr-2018Intellectual capital disclosure in Indian companiesMehrotra, VandanaMalhotra, Amarjeet Kaur and Chauhan, Ajay
12-Apr-2018FDI inflows in India trends determinants and implications for developmentMadaan, RachnaChowdhry, Nidhi
11-Jun-2019Analyzing the right content mix used for different categories of goods and services advertised on social mediaNissa, Ridhwan UnManmohan Rahul and Mishra, Pratika
11-Jun-2019To study the attributes of website personality and its impact on consumer purchase intentionsAggarwal, AanchalManmohan Rahul
11-Jun-2019Impact of mindfulness training on emotional intelligence and organizational stress on employees A study of IT sector in NCRDabas, DeepaliSharma, Puja Chhabra