Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/171707
Title: The Strategic role of branding in pharmaceutical marketing in India - A study on the marketing of generic drugs
Researcher: Sanyal, Samindra Nath
Guide(s): Datta, Saroj Kumar
Keywords: Branding
Drugs
Generic
Marketing
Pharmaceutical
University: University of Calcutta
Completed Date: 2015
Abstract: Abstract available
Pagination: xiv, 270p.
URI: http://hdl.handle.net/10603/171707
Appears in Departments:Department of Business Management

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01_title page.pdfAttached File2.7 kBAdobe PDFView/Open
02_acknowledgement.pdf89.6 kBAdobe PDFView/Open
03_publications from this thesis.pdf7.44 kBAdobe PDFView/Open
04_table of content.pdf339.34 kBAdobe PDFView/Open
05_list of table.pdf132.88 kBAdobe PDFView/Open
06_list of figures.pdf7.72 kBAdobe PDFView/Open
07_chapter 1.pdf97.68 kBAdobe PDFView/Open
08_chapter 2.pdf88.64 kBAdobe PDFView/Open
09_chapter 3.pdf504.48 kBAdobe PDFView/Open
10_chapter 4.pdf362 kBAdobe PDFView/Open
11_chapter 5.pdf1.39 MBAdobe PDFView/Open
12_chapter 6.pdf2.19 MBAdobe PDFView/Open
13_discussion.pdf274.4 kBAdobe PDFView/Open
14_conclusion.pdf178.86 kBAdobe PDFView/Open
15_references.pdf200.57 kBAdobe PDFView/Open
16_questionnaires.pdf211.15 kBAdobe PDFView/Open
17_appendix 1.pdf1.55 MBAdobe PDFView/Open
18_list of corrections.pdf60.56 kBAdobe PDFView/Open
19_abstract.pdf527.43 kBAdobe PDFView/Open


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