Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/165567
Title: A study on the nature of effectiveness of advertising appeals among consumers in Kolkata
Researcher: Mitra, Gouranga
Guide(s): Ray, Anjali
Keywords: Advertising
Among
Appeals
Effectiveness
Nature
University: University of Calcutta
Completed Date: 2011
Abstract: Abstract not available
Pagination: xi, 150p.
URI: http://hdl.handle.net/10603/165567
Appears in Departments:Department of Applied Psychology

Files in This Item:
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01_title page.pdfAttached File19.61 kBAdobe PDFView/Open
02_preface.pdf181.98 kBAdobe PDFView/Open
03_content.pdf67.83 kBAdobe PDFView/Open
04_list of table.pdf119.21 kBAdobe PDFView/Open
05_list of figures.pdf27.25 kBAdobe PDFView/Open
06_chapter 1.pdf885.04 kBAdobe PDFView/Open
07_chapter 2.pdf944.34 kBAdobe PDFView/Open
08_chapter 3.pdf238.07 kBAdobe PDFView/Open
09_chapter 4.pdf972.68 kBAdobe PDFView/Open
10_discussion of results.pdf2.34 MBAdobe PDFView/Open
11_comments and conclusions.pdf769.13 kBAdobe PDFView/Open
12_references.pdf636.92 kBAdobe PDFView/Open
13_appendix.pdf774.75 kBAdobe PDFView/Open


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